Sintonizá la voz de los influencers y las últimas tendencias en #InfluenciAndo
El jueves 20 de julio, por iniciativa de la cátedra de Marketing Directo de la Licenciatura en Comercialización de la UAI (Universidad Abierta Interamericana) y APMKT (Asociación de Profesionales en Marketing), vas a poder disfrutar de Influenciando, un evento gratuito con inscripción previa que pondrá de relieve la relevancia de los influencers y el vínculo que tienen con las marcas. La cita es de 9 a 13 en el Aula Magna de la UAI (Av. Pellegrini 1618) y podés inscribirte por Eventbrite ingresando a http://bit.ly/2ufjbwW
¿QUIÉNES SON LOS INFLUENCERS?
Todos tenemos presente que el influencer es una figura íntimamente ligada a los medios sociales, pero ¿qué es un influenciador y qué hace exactamente?
En 2015, en el marco del Social Media Day en Uruguay, la comunicadora Connie Ansaldi definió el perfil de un buen influencer como alguien que tiene la capacidad de generar contenidos, comunidad y temas propios destinados a la audiencia que lo sigue. Según Ansaldi, “no tiene que ver con la cantidad de seguidores”, ya que estos “pueden ser comprados, falsos, gente real pero inactiva, o pueden no ser de calidad o influyentes. Lo que sí es influyente es la comunidad que vos generás en torno a vos mismo”.
Por lo tanto, no se trata de imitar a nadie, sino, precisamente, todo lo contrario: crear comunidad encontrando tu propia voz y marcando tendencia en los medios sociales. ¿Suena fácil? ¡No lo es!
POR QUÉ TENÉS QUE VENIR A INFLUENCIANDO
Influenciando (#InfluenciAndo) ofrece un conjunto de charlas innovadoras para que te vayas con muchos tips, mayor conciencia y nuevas ideas sobre cómo influir con tu marca personal, cómo potenciar a los influencers y cómo aliarte con ellos en los medios sociales a la hora de impulsar objetivos de marketing:
Marketing de performance ¿De qué se trata? | Matías Solina (agencia DCG)
Influenciando con tu personalidad | Flor Vazquez, blogger e influencer
Vínculos técnicos de públicos entre Marcas e Influencers – Cómo utilizar las redes sociales y canales digitales de los influencers para promover un objetivo de marketing | Guillermo Roca y Fito Prunotto (agencia Quakmedia)
OrganizAndo, caso de éxito de Rosario | Daniela Werkalec, Consultora en Marketing Digital
Casos prácticos en el ámbito local | Flor Danuzzo (Publicista y organizadora de eventos de celebrities)
Influencers, están en todos lados! Cómo contar historias siendo un héroe en las redes sociales | Sebastián Rivas
El medio es el mensaje | Vanesa Pellizzeri (jefa de prensa y manager de influencers)
¡Empezá el Día del Amigo aprendiendo para potenciarte! No olvides inscribirte acá: http://bit.ly/2ufjbwW
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