Los disertantes y las charlas del PEM 2016

 In Empresas, Estudiantes, Profesionales

¿Es la inspiración fundamental a la hora de crear acciones de marketing diferentes? Eso es lo que buscamos demostrar desde APMKT y nuestros cinco destacados disertantes en una jornada llena de contenido y herramientas de aplicación para empresarios, estudiantes, emprendedores y personas del ámbito comercial.

A continuación les mostramos a cada uno de nuestros disertantes y el contenido de sus charlas, para que puedas conocer los tópicos centrales del evento de marketing más grande de la región:

Fernando Ricápito – Gerente de Capacitación & Desarrollo Sales Force

Licenciado en la comercialización, M.B.A.( IDEA), Posgrado en conducción estratégica de RRHH (UdeSA) especializado en industria farmacéutica

Charla: “Formando Equipos Comerciales & MKT de Alto Rendimiento”

Fernando, a través de su experiencia, buscará contarnos el paradigma actual que se vive en los equipos comerciales y de marketing y nos brindará herramientas básicas para poder crear equipos de alto rendimiento.

Gabriel Dimare Director Comercial y Responsable de Diseño y Desarrollo de Juguetes Rasti

Licenciado en Marketing de la Universidad de Morón, Editor del Portal y Newsletter sectorial, JuguetesyNegocios.com, Jurado del Premio Mercurio de la Asociación Argentina de Marketing del año 2007 al 2010.

Charla: “Operación Rescate Rasti”

Gabriel intentará ponernos en situación sobre los acontecimientos que vivió una Pyme durante las distintas partes de su ciclo de vida. Como seguir adelante a pesar de las adversidades y la importancia que tuvo el marketing a la hora de poder posicionar a Rasti como una empresa referente en el mercado.

Gabriel Weitz – Operations Lead en Google

Actualmente lidera el equipo que asesora empresas en sus primeros pasos en Google Adwords. Trabaja desde 2013 ayudando a empresas medianas y start-ups de Hispanoamérica a crecer en el mundo digital de la mano de Google.

Charla: “¿Se puede tener presencia online sin video?”

Gabriel, experto digital desde hace años, nos trae desde Sillycon Valley una incognita sobre el camino pueden llegar a tomar las empresas a la hora de potenciar su estrategia de marketing digital. La web migró de texto a imagen, y de imagen a video. ¿Están las marcas listas para el cambio? ¿Se puede tener presencia en video online sin un presupuesto alto?

Hugo Máximo Santarsiero – Escritor y Editor de 18 obras educativas para la industria gráfica, diseño gráfico, publicidad, diseño editorial, packaging y vía pública.

El licenciado Hugo M. Santarsiero es graduado de la Carrera de Publicidad y Comunicación Institucional de la Facultad de Comunicación Social de la Universidad del Salvador.

Actualmente se desempeña como docente, siendo profesor titular de Tecnología Gráfica en la Carrera de Publicidad y Periodismo en la Universidad del Salvador (USAL), con 39 años de antigüedad en la cátedra.

También docente titular de Producción y Edición Gráfica de la Universidad Católica Argentina (UCA), en las Licenciaturas de Publicidad y Periodismo.

Charla: “Nuevas tendencias y tecnologías para la producción de Packaging”

Hugo, nos contará acerca de lo que se viene en el mundo del packaging, su importancia, la aplicación de las nuevas tecnologías y la preponderancia que están teniendo las etiquetas inteligentes e interactivas, así como también la proliferación del uso de nuevos materiales biosustentables con el objetivo de proteger y cuidar el medio ambiente.

Martín Repetto – CEO Voxelus Studio

Posee el título de Ingeniero En Sistemas De Información. Ha trabajado durante los últimos 20 años en el área de software desarrollando productos destinados al e-commerce, video-juegos y aplicaciones móviles.

Charla: “El poder de la tecnología para la independencia laboral”

La presentación de Martín busca brindarnos herramientas y ponernos en situación de las facilidades que pueden dar las plataformas digitales a la hora de elegir perfiles laborales acorde a nuestras necesidades. Además, debido a su gran experiencia, nos contará como poder aplicar estas en distintas situaciones organizacionales y como lograr un ámbito positivo y producto para equipos de trabajo.

Gonzalo Crespi – Gerente general Pilay

Gonzalo se graduó en 1985 de Médico Veterinario en la Universidad Nacional de Rosario. En 1998 realizó un Postgrado en Dirección de Empresas en la Universidad Austral. Hoy es el Gerente General e integrante del Directorio de Pilay S.A., grupo económico que desarrolla  exitosamente un modelo de negocios de inversión en ladrillos en las ciudades de Santa Fe, Paraná, Rosario y Córdoba.

Charla: “Jamás dejar de explorar un camino”

Gonzalo buscará introducirnos en su charla a través de su experiencia de adaptación ante contextos cambiantes, a como utilizar la innovación como herramienta diaria e indispensable y todo esto dentro de un constante cambio como escenario cotidiano.

Reservá tu lugar para el evento de marketing más grande de la región entrando en www.pensemosenmarketing.com

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